ASDA - comment

The price cuts at ASDA are not yet helping the top line, but it was always going to take time to work. The -3.2% revenue for ASDA may also explain the sanguine reaction of its competitors so far. The 4.1% grocery price inflation adds further margin pressure for all the supermarkets, although it will hurt ASDA the most.

https://www.telegraph.co.uk/business/2025/05/28/asda-market-share-hits-record-low-as-crisis-deepens/