Morrisons - comment

Morrisons’ decision to expand its loyalty programme is a ripple caused by the ASDA price cuts, and the impact on Morrisons’ margins will be modest. All the major UK supermarkets are looking to protect their customer numbers without tipping the sector into a price war.

https://www.grocerygazette.co.uk/2025/05/19/morrisons-loyalty-300-brands/